The 5G War is already heating before anyone really has the ability to use it. Thanks to AT&T’s latest bogus ‘5G E’ marketing. AT&T has been using the ‘5G E’ term in recent advertisements. T-Mobile and Verizon have opposed against this in their own way. Now Sprint is taking things to the next level with a lawsuit.
Sprint has filed a lawsuit in federal court against AT&T Inc., claiming their ‘5G E’ branding is misleading consumers. According to a survey commissioned by Sprint, 54% of the consumers believe ‘5G E’ networks are the same as or better than 5G and 43% believe buying an AT&T phone today will be 5G capable. Sprint argues that AT&T’s practice is damaging the reputation of 5G while they work to build a legitimate early entry into 5G network space.
For those who don’t know, ‘5G E’ stands for ‘5G Evolution,’ as At&t says but it’s still 4G LTE. As Dumb as it sounds, Sprint claims that AT&T’s ‘5G E’ technology is misleading consumers. According to a survey by Sprint, Some AT&T customers really believe their Samsung phone now has 5G.
AT&T used a similar tactic the last time carriers were tasked with rolling out next-generation mobile data. Then, the company decided to rebrand HSPA+ 3G technology as 4G.
“We will fight this lawsuit while continuing to deploy 5G Evolution in addition to standards-based mobile 5G. Customers want and deserve to know when they are getting better speeds,” AT&T said in response to the lawsuit.