It has taken quite a bit of time, but if sources are to be believed, Spotify might finally launch in India. The world’s biggest music streaming service has been working for a while to set its footprint in the country and the efforts could finally pay-off on January 31. Global music streaming giant Spotify is reportedly planning to launch its services in India by the end of this month w.e.f January 31st.
The release date was accidentally made public through its terms and conditions page which was updated with new terms and conditions for its Indian release. However, the page was later changed back to its original form.
This news comes right after the Swedish company’s tie-up with India’s biggest music company T-Series. This would allow Spotify users to gain access to T-Series library of Bollywood and regional songs, which is to support its Indian release.
Earlier in 2018, reports said that Spotify is looking to launch its streaming services in India within the coming six months. The hype that Spotify was planning to enter India was created back in March last year, when company CEO, Daniel Ek, anounced it during an investor day presentation.
Spotify is probably going to rely on its free users tier to get new customers and then eventually converting them to paid subscriptions. This kind of makes sense since consumers in India rely on free music especially YouTube or other free services like Gaana and JioSaavn. The base plan for Spotify India may start from as low as 199₹ per month and can provide a tough competition to already established music streaming apps like Gaana, JioSaavn and Amazon Music.